Amuse Society


A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

As creative director and president, Mandy and her team conceive and curate this contemporary ready-to-wear, swim and neoprene label in sunny Southern California, all while channeling their rock-muse-on-a-beach-holiday. From there, the latest collection travels the globe, sitting in top retailers all over the world. After all, with Amuse, the journey is the destination.

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Crowd Favorite 100%. The Overall Feeling Good is a textured yarn dye stripe jumper with grommet deta
Who doesn't love a good bodysuit? The Walk My Way Knit is a stretch rib knit bodysuit with a snap cl
Get a little flirty. The Change Of Heart Bodysuit is a stretch rib knit bodysuit with a snap closure
The Estelle One Piece features a seamless body with side cut out ring details, novelty ribbed shine
Trés cute. The Sunday Lover Romper is a printed and solid poly crepe jumper with latter lace insets
So chill. The Totally Beachin' Muscle Tank is a loose knit with screen print at chest.
Totally. The Total Flirt Woven is a printed poly crepe top with an off the shoulder ruffle detail an
The Short Expectations Short is a printed woven with encased elastic waist band and drawcord tassle
A staple in any Amuse Society girl's closet, their Crossroad Denim Short is a rigid denim 5 pocket s
Vacation ready. The Coastal Escape is a printed gauze crepe jumper with a hidden snap at chest, enca



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