Amuse Society


A love for the ocean and bohemian jet-set spirit launched Mandy Fry into a visionary career with leading surf labels before carving her own path and cofounding Amuse Society in 2014. Amuse is an archetype of beach chic – a ready-to-wear collection with rock ’n’ roll vibes that blends seamlessly with beach knits and bikinis. Inspired by the art of travel and the alluring appeal of all things beach, a signature aesthetic has been created that screams, “That’s so Amuse.” On or off the beach, the style is undeniably bold and rebelliously sexy.

As creative director and president, Mandy and her team conceive and curate this contemporary ready-to-wear, swim and neoprene label in sunny Southern California, all while channeling their rock-muse-on-a-beach-holiday. From there, the latest collection travels the globe, sitting in top retailers all over the world. After all, with Amuse, the journey is the destination.

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Who doesn't love a good bodysuit? The Walk My Way Knit is a stretch rib knit bodysuit with a snap cl
Crowd Favorite 100%. The Overall Feeling Good is a textured yarn dye stripe jumper with grommet deta
The Summer Safari Dress is a printed gauze crepe wrap dress with self tie. For any plans you've got
The In Your Dreams Woven is a printed gauze crepe top with self ruffle overlay. With just enough cov
The Idyllic Woven is a printed gauze crepe top with a cross front, hidden snap, and elastic at sleev
The Nicely Put Woven is a printed woven top with trim inset.
So chill. The Totally Beachin' Muscle Tank is a loose knit with screen print at chest.
Fresh from Amuse Society comes the La Plage Blue Tank Top, the perfect top to rock down to the beach
The Short Expectations Short is a printed woven with encased elastic waist band and drawcord tassle
The Sure Thing Pant is made of stretch denim and features an exposed button fly. The button detail l



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