Larry June builds his own world the way he wants․ The San Francisco rapper built a career by spinning independent releases‚ Bay Area roots‚ car culture‚ wellness talk‚ business moves‚ and a voice that makes "Good Job" feel like more than a tagline․ The music he makes is one thing: smooth production‚ clean cars‚ orange everything‚ and reminders to stay active‚ eat better‚ stack smarter‚ and keep going․ That whole lifestyle became Midnight Organic‚ the brand he started in 2019 as an extension of the music‚ the message‚ and the way he moves․
For this collaboration, G-SHOCK and Midnight Organic built the DW6900MO26-4 around one of Larry June’s most recognizable pieces: his 1987 Chevrolet C4 Corvette. Larry bought the car in 2018 after finding it parked on the side of the road in Pacifica, California. The Corvette kept its stock silver and medium gray exterior, but the inside became bright orange, a custom interior he calls “Tropical Guts.” That exact contrast carries into the watch. The orange bezel and band pull from the interior, while the metallic dial details and band loop point back to the Corvette’s original silver exterior.
The watch uses the classic DW-6900 shape, one of G-SHOCK’s most familiar digital models. Midnight Organic branding lands above the display, 1991 is printed on the upper band, and the stainless steel case back is engraved with the Midnight Organic 1991 logo and “You’re Doing Good” motto. Hit the light button and the display shows a red “Good Job!” message, tying the watch back to Larry’s most known phrase.
The build stays true to the DW-6900 with shock resistance, 200-meter water resistance, 1/100-second stopwatch, countdown timer, multi-function alarm, 12/24-hour time formats, and Super Illuminator LED backlight. The watch also comes in special orange packaging with Midnight Organic artwork, turning the whole release into a full Larry June piece: the car, the color, the motto, the brand, and the G-SHOCK toughness all in one.
Raffle Details
The G-SHOCK x Midnight Organic DW6900MO26-4 will be released through an in-store and online raffle at Drift House.
In-Store Raffle
The in-store raffle starts today. Winners will be selected on Friday 7/31.
Online Raffle
Online raffle sign-ups open on Friday 7/31 at 2PM ET. The form will stay active for 10 minutes after opening and will close after 10 minutes or once we hit our entry threshold.
The link to the sign up form will be attached to the top of this blog at the time of the raffle.
Online winners will be selected after the raffle closes. Invoices will be sent by email, and winners will have until Monday, August 3 to pay. Any unpaid invoices after that deadline will be canceled and re-raffled.
