We're excited to announce the release of the G-SHOCK x Hardies NYC collaboration watch at Drift House this Saturday, February 14, 2026. This limited-edition piece combines G-SHOCK's rugged durability with Hardies NYC's street-smart style. Here's the story behind Hardies Hardware NYC, details on the watch, and how you can get one.
Hardies Hardware NYC started in 2015, founded by pro skateboarder Tyshawn Jones. It began as a skate hardware and accessory brand, drawing from the raw energy of New York City's streets and skate scene. Over the years, it grew into a key player in streetwear, mixing authenticity, community, and bold designs. Tyshawn Jones, a two-time Thrasher Magazine Skater of the Year winner in 2018 and 2022, has led the brand through collaborations like with Adidas, keeping it tied to skate culture. Some sources note Na-Kel Smith as a co-founder, highlighting the brand's roots in the Supreme skate team. The brand name, Hardies, stands for toughness and real street utility, appealing to street skaters and urban dwellers alike.
The G-SHOCK x Hardies NYC watch is based on the classic DW6900 model, known for its shock resistance and reliability. This version, the DW6900HH-5, features a matte dark chocolate brown case and band with neon pink accents on the dial and display. The vapor-deposition dial adds depth and extra durability. Hardies branding is everywhere: a custom monogram logomark on the dial, hot-stamped debossed logos on the band, and an engraved case back with signature icons. The watch comes in custom limited-edition packaging.
This design ties back to skate culture's need for gear that can handle drops, grinds, and daily wear. The brown and pink colorway captures Hardies' raw aesthetic, blending street toughness with a pop of color. It's built for skate sessions or city life, embodying the no-nonsense vibe of both brands.
The watch is priced at $150 and will be available at Drift House starting Saturday, February 14, 2026. In-store at 11AM, online at 2PM EST.
