ONE OF 13. IN-STORE AT DRIFT HOUSE.
Friday the 13th has been hiding in plain sight at Nixon for nearly three decades.
Since 1998, Nixon has set the date windows in its product photography to Friday the 13th, a small Easter egg built into the brand long before it became the basis for one of its rarest watch series. Years later, Nixon took that tradition further with a limited Friday the 13th version of the 51-30 Chrono, originally producing just 13 individually numbered watches for the United States.
Today, November 13, Nixon continues that tradition with the seventh edition of the 51-30 Chrono Friday the 13th, and we have one of them. Ours is No. 12 of 13 in the United States.
THE STORY BEHIND THE 51-30
Before the Friday the 13th editions, there was the 51-30 itself.
The watch started with a question inside Nixon: if someone were stranded on a deserted island and could only rely on one watch, what would it need to be?
The answer became one of Nixon's most recognizable designs. The name tells the story. 51 refers to its oversized 51mm case, designed for quick readability, while 30 represents its 30 ATM, or 300-meter, water rating. The crown and pushers were moved to the 9 o'clock side of the case to keep the oversized hardware from digging into the wrist during active use. That oversized case eventually became the canvas for Nixon's Friday the 13th series.
SEVEN EDITIONS LATER
The Friday the 13th editions replace the traditional hour numerals with repeated 13s and limit production to just 13 numbered pieces per region.
2026 is an especially strange year for the series. There are three Friday the 13ths on the calendar, and Nixon created a separate release for each one. November 13 marks the third and final Friday the 13th of the year, along with the seventh edition of the watch.
This edition comes in a matte chrome stainless steel case and bracelet with a white "ghost" dial. The dial carries the signature 13 treatment with luminous hands and a single glowing, inverted 13.
That inverted 13 changes position depending on where in the world the watch was released. On the United States edition, it sits at the 8 o'clock position. Canada, Europe and Australia each received their own regional variation.
Underneath the special treatment is still the full-size 51-30 Chrono, with a 51mm stainless steel case, hardened mineral crystal, Japanese quartz movement and 300-meter water resistance.
ONE WATCH. IN-STORE ONLY.
Raffle Information
For the first time, Nixon is making the Friday the 13th series available through a small group of select retailers around the world. Only 13 stores in each participating region received a watch.
Drift House received No. 12 of 13 from the United States allocation.
There is only one watch available through Drift House, and it will not be sold online.
The in-store raffle is open now through Thursday, November 19 at Drift House in Cocoa Beach. Customers must come into the store to enter.
One entrant will be selected for the opportunity to purchase the watch for $666.
RAFFLE OPEN: November 13–19
WHERE: Drift House, Cocoa Beach (350 N Orlando Ave, Cocoa Beach, FL)
ENTRY: In-store only
WATCH: Nixon 51-30 Chrono Friday the 13th Edition
RETAIL: $666
DRAWING: Friday, November 20
Thirteen watches. One at Drift House.
Good luck.
