The Nike SB Air Max 95 Cacao Wow arrives at Drift House on Saturday, January 17th. Originally introduced in 1995, the Air Max 95 stood apart from earlier Air Max models with its aggressive layered upper, human-anatomy inspired design lines, and visible forefoot and heel Air units. It was a shift toward performance-driven cushioning and bold aesthetics, and over time became one of Nike’s most recognizable silhouettes.
Nike SB’s take on the Air Max 95 keeps the integrity of the original while adapting it for skateboarding. The upper features durable suede and leather panels designed to handle wear, while the SB-specific rubber outsole improves grip and board feel. Subtle adjustments to construction help balance cushioning with stability, making it suitable for skating while remaining comfortable for everyday use. The result is a hybrid that feels intentional rather than retrofitted.
The Nike SB Air Max 95 Cacao Wow is a new addition to the SB lineup that builds on one of Nike’s most recognizable silhouettes. The Air Max 95 originally broke ground in the mid-1990s with its multiple visible Air units and anatomy-inspired design, making it a standout in the Air Max family for comfort and innovation right out of the gate.
The Cacao Wow colorway leans into darker, earthy tones with layered blacks, browns, greys, and anthracite accents. It highlights the silhouette’s natural paneling without overpowering it, giving the shoe a grounded, versatile look.
The Nike SB Air Max 95 Cacao Wow will release this Saturday 1/17, in-store at 11AM EST and online at 2PM EST in sizes 5M–15M, with an MSRP of $185.
